Thursday, June 11, 2009

general: Sometimes it is hard not to be cynical about "large powerful well-respected organisations"


This story is very telling, it is fairly recent but quite shocking. Why are our leaders so weak and imoral?


The Journal of the American Medical Association (JAMA) published its first cigarette advertisement in 1933, stating that it had done so only "after careful consideration of the extent to which cigarettes were used by physicians in practice." These advertisements continued for 20 years. The same year, Chesterfield began running ads in the New YorkState Journal of Medicine, with the claim that its cigarettes were "Just as pure as the water you drink... and practically untouched by human hands."

In medical journals and in the popular media, one of the most infamous cigarette advertising slogans was associated with the Camel brand: "More
doctors smoke Camels than any other cigarette." The campaign began in 1946 and ran for eight years in magazines and on the radio. The ads included this message:

"Family physicians, surgeons, diagnosticians, nose and throat specialists, doctors in every branch of
medicine... a total of 113,597 doctors... were asked the question: 'What cigarette do you smoke?' And more of them named Camel as their smoke than any other cigarette! Three independent research groups found this to be a fact. You see, doctors too smoke for pleasure. That full Camel flavor is just as appealing to a doctor's taste as to yours... that marvelous Camel mildness means just as much to his throat as to yours."


You can see an old ad in this series on youtube.

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